As a fact, a company’s philosophy should be reflected in all of its communication material. This means that, not only the content, but also the design and aesthetics of the website should be fully harmonised with the essential features of the company’s characteristics.
Task
Creating the new Velakis Law Firm website, a key challenge for Artware was to reveal the true identity and characteristics of the company, through the thorough presentation of all relevant kinds of information, but also with its aesthetic prestige in design. The implementation of a communication code based on passive marketing and the targeting of the website’s audience, were key parameters in content composition.