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Where to find us
13str. Aristotelous
Kavala, 65 403

Thiral

Thiral -a pioneer company in the field of designing and manufacturing aluminium panels, insect screens and door entrances since 1993- has contacted Artware to create their new website with clear communication strategy and targeted quality content. For this reason, Artware has been devoted to designing a personalised website with specific features that aim both to highlight the company itself and, above all, to establish a specialised presentation of the products.

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Task

All Artware’s staff has been working for over 500 business hours in order to establish the communication strategy, form the design, create the content, and develop the new website. The result of this process was the design and development of 20+ web pages, excluding the product pages, the design of 25+ custom icons for the needs of the products’ presentation, and the writing of 10,000+ words of quality content and product presentation.

  • Strategy

    Brand adaptation, UX strategy, Web design, Targeted Marketing, Research

  • Design

    UI/UX Design, Art Direction

  • Content

    Content writing & editing, Photo editing

  • Client

    Thiral

Thiral.gr

Aiming to the
absolute presentation

The essential design of the website, as well as the creation and presentation of the content, aim to highlight the philosophy of the company, through a renewed communication profile, while featuring the products in the most integrated way, highlighting their real characteristics.
Through comprehensive presentation, the website goal is to establish direct communication of the content with the visitor, making immediate reference to the wide range of products, while at the same time increasing the number of direct contacts with the targeted audience of the market.

The products at the spotlight

Product-Oriented
Design

From the very first moment that the visitor checks Thiral’s new home page, the main categories of the products are already available in sight. The very structure of the original design directs them to discover more and more features, with direct reference to any other products they could combine. Thus, through the directness, all the basic information is practically available and easily accessible, without overburdening the visitor.

Design obeys to functionality

Custom touches

The specially designed menu of the website includes a specially configured submenu, in which all the product categories and subcategories are presented through their custom icons. It is not irrelevant that they are sub-categorised and presented through groups of common features. As for the internal pages of the products, they include a large amount of information, in the forms of extensive texts, icons or even illustrations.

Thiral - Κατασκευή Ιστοσελίδας
Thiral - Κατασκευή Ιστοσελίδας
Thiral - Κατασκευή Ιστοσελίδας

Custom iconography

More icons
less fuss

A website that is dedicated to fully feature the products should include all the elements that will highlight their main features. Thus, the information is not provided only through text and photography, but also through the graphic elements accompanying the products.
For this reason, more than 25 unique and exclusive icons have been designed for the purpose of presentation, having an explanatory role in the categorisation of the products, according to their characteristics. These icons accompany the products in both their entire page and in the original navigation menu.

Content Creation

Targeted,
Marketing friendly
and Dominant

The composition of quality and descriptive original content could not be absent from this website. Our goal was to provide the visitor of the website with all the information of the products they might be interested in as they proceed in depth towards the products. So, accessing 10,000+ words of pure information and quality content is an enjoyable procedure, as the visitor is deepening towards their exclusive choice.

This approach helps the visitor to focus their attention precisely on what they want, without being confronted with a multitude of information that they have never asked to see. Each category is integrated in such a way that it offers the total introduction to the product’s category, and each subcategory completes all the specific features of the product or product group in request, offering the most specialised information.

Statistics

Thiral by numbers.

Custom pages 0
Custom pages

The company, the products, the services and all the relevant content are hosted on their unique custom subpage, fully filtered and categorised.

words 0
words

Quality content matters, thus all the information about both the company and its products consists the tool for thriving.

custom icons 0
custom icons

A web design that implements all the branding elements, even in deconstructed forms, and ensures maximum brand awareness.

business hours 0
business hours

Time matters, and Thiral had the lion’s share; considering the demands of a project which includes more than 800 products.

What we made

Services.

01.

Research & Analysis

The amount of products and the highly demanding nature of the project required an exclusive dedication in research and analysis for the perfect form, format, and plan.

03.

Optimisation

SEO, SSL, Responsiveness and Compatibility dictated the unique design and the clean development of Thiral’s new website.

02.

Custom graphic design

Several icons and illustrations have been created for the complete presentation of the products and their specifications.

04.

Photo editing

The processing and editing of the visual material was required for the uniform and complete presentation of the products.

Let's collaborate

Ready to work
with us?