Thermoplastiki SA, a leading manufacturing industry of integrated applications based on aluminium and synthetic polymer (uPVC), addressed Artware in order to redefine its online identity and presentation. The design and development of a new website has been the most important step in this endeavour, but its essence lies behind technique, content marketing strategy and communication.
Task
The creation of the brand new online image of Thermoplastiki was strategically designed to consist of 4 key components: The Product, the Manufacturer, the Services and the view of the product’s User. Thus, the whole designing process was based on the philosophy of Thermoplastiki, as the manufacturer of the products and the applications, the high aesthetics and the integrated functionality of the products, but only when a complete framework of communication interfaces with the visitor of the website was implemented, only then all the pieces fell into place.