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Where to find us
13str. Aristotelous
Kavala, 65 403

Tasos Grill Bar

Stay Hungry

A motto that creates a feeling of anticipation. A challenge that needs to be achieved. A sate of mind that needs to be overcome. Or, just a reason to enjoy the elements of a new tasty brand and the products that come under its seal.

Task

Branding and Packaging design go together most of the time. Especially when the company behind the brand provides its customers with direct consumption products, such as in the food service field, or, even more specifically, in the case of Tasos Grill Bar. The freshness of youth, but also the intense character of the company, were the inspiration for a vivid brand and design, with a splash of funkiness. The bold choices and the strong imprint of the elements of the identity also constitute the guidelines of the marketing strategy, just to level up the pleasure of the experience and the experience of the pleasure!

  • Strategy

    Branding Strategy, Marketing, Targeted Elements

  • Design

    Visual Identity, Package Design

  • Client

    Tasos Grill Bar

Project Overview

Our customer’s philosophy is always the main factor that determines the view of our creation. Artware accepted the challenge of designing and implementing the corporate identity of Tasos Grill Bar foodservice company, adapting to a modern approach of design. The traditional elements, well-routed in the field of street food, are modernised and reach a new level of band awareness strategy via the freshness of their application.

Tasos Grill Bar’s packaging was proudly featured on package design inspiration archive “Packaging of the World” website as a “favourite design”.

Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων

With a touch of funkiness, the mainstream company logo is printed in Pantone Fluorescent colours, creating a unique visual result, even in darkness.
The final product is communicated via an impressive presentation, combined with the slogan “Stay hungry”, which underlines the feeling of a simple pleasure for demanding taste. The corporate identity applied throughout the corporate material, food packaging and business cards in a total black background, which enhances the visual impression.

Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων
Tasos Grill Bar - Σχεδιασμός συσκευασίας τρωφίμων

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