Muscle & Fitness is a complete store of nutritional and fitness supplements in Kavala, which approaches its young audience mainly through the quality of its products and the in-depth knowledge of the people who manage it.
Muscle & Fitness contacted Artware to create its e-shop, aiming at the wider dissemination of the store’s information and philosophy to a wider audience, and developing through it a wider clientele and widening its reference.
muscle-fitness.gr
Muscle & Fitness e-shop aims to be a practical buying tool with easy and friendly access, complete presentation with product reference, instant communication, suggestions, tips and advice, easy navigation to focus on what the customer desires as well as practical functionality with multi-functional filters.
It is, in simple terms, the digital identity and the presentation of the physical store, focusing on the people themselves and their needs, in dealing with everyday training and meeting all the related needs.
Active interaction, presentation and marketing
Call-to-action marketing is an established technique, but in the case of Muscle & Fitness, it becomes integrated part of the philosophy! Therefore, we placed special emphasis on call-to-actions, with a very youthful philosophy, aimed precisely at the store audience.
Moreover, the e-shop follows a clear line that makes it even friendlier to the beginners. With integrated product presentation, intelligent sorting and selection filters, and enhanced categorisation, the e-shop provides the user with one of the friendliest environments. Providing direct access to the bouquet of products of visitor’s preference, to offers and featured products, but also providing advice of the experts. In a simple process, the visitor can easily create an account, add products to their shopping cart or wish list and complete their purchase.
Speaks the customer’s language
The phrase “hit it” is not an aggressive formulation. It is an absolute call to action. A call to action that fits the store’s model and philosophy, in complete alignment with the features and the common athletic terminology of the target audience.
Our goal was to ensure that the content of the website is fully harmonised with the expressive means of its visitors, without being too sophisticated. The part of their daily means of communication and the language of the gym inspire intimacy.
Products, filtering and categories
Statistics
0Active filtering and products’ categorisation demand a large number of subpages, ready to provide the visitor with the specific information or products.
0From the different payment options to the courier service’s automations, and from the marketing tools to shopping platforms.
0The brand constitutes a basic element of the e-shops design throughout its landing and sub-pages.
0Social Media-friendly setup, Skroutz integration, email Marketing, Blogging and several other marketing tools ready to promote the e-shop.
What we made
01.
One-click shopping and fully automated logistics process that speed up order processing and tracking.
03.
Quality content, keywords establishment, call-to-actions smart design, universal access implementation and development for optimum results.
02.
An intelligent database enables easy product categorisation and enhanced compatibility with 3rd party market platforms.
04.
Equipped with an embedded blog and active Content Marketing, compatible with Social Media and 3rd party specifications and requirements.
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