Tradition via handmade modernity
Marmelo patisserie wanted to introduce its customers to the unique taste of the traditional Greek coffee and Artware accepted the challenge to design a unique package and focus on tourists as the target market.
It goes without saying that the traditional Greek coffee preparation is a process that requires special close to the hand attention and care. Therefore, the packaging of the freshly roasted Greek coffee from the Marmelo patisserie required its equally important care with handmade illustration.
The handmade graphics of a traditional figure and the curvy blue background design establish the uniqueness and the Greek motive of presentation. The final touch on the package is added by the recipe of the authentic traditional Greek coffee in English, on order to introduce the new fans to the ritual of enjoying a well prepared and delicious cup of original Greek coffee.