An active categorisation within sub- and product-pages, defined by filtering parameters has been the most appropriate way to comply with the product-focused character of the website. Furthermore, the minimal design directs the visitor’s attention straight to the products which are framed by a set of useful information and options.

Artware proceeded to the web design by creating a separate exclusive ID/Brand for the specialised services offered by Kimerland in the field of B2B furniture products, addressed to the Tourism industry. This identity found application on the design of the website adding the appropriate minimalism, which lets the products have the main role in both aesthetics and functionality.