Inikon is a leading company in the field of iron products manufacturing, processing and trading. Designing and creating a catalog is a challenge that aims to cover the overall needs of the company, both in terms of presentation and marketing strategy. Therefore, photography, editing, design, data management and categorization, and content creation were integral parts of this project.
Inikon’s vast variety and large number of products needed to be featured in a catalogue that will provide the reader with all the necessary information. Considering the audience, the content of the catalogue has been adapted to the needs of each professional in the field, presenting specialised information, which accompanies each category and every product. We chose Soft Touch printing and lamination, combined with UV technique for the artistic features of the photography.