Combining rebranding and packaging, the creative challenge becomes far more interesting. And that was exactly the case considering the related to Forno Classico chain of bakeries project by Artware. This process resembles more or less a game of balance between the familiarity of the old image and the re-establishment of a new, fresh marketing approach through both brand and package.
Task
Branding strategy and packaging for the Forno Classico bakery, creating a substantial transition from the old to the new, from the general to the specific, from the traditional image to the modern identity, but without losing those elements that constitute reference points for the current and the targeted audience.