Egnatia Aviation Pilot School, Corporate Identity Rebranding

Egnatia Aviation

Egnatia Aviation, one of Europe’s leading Pilot Schools, contacted Artware to renew its corporate identity, within the wider image and communication strategy renewal. Our goal was to turn the corporate identity into a medium that sends a clear and consistent message of “who we are”, creating a strong and unified image of the company.

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Task

Full rebranding of Egnatia Aviation, by refreshing the visual identity and linking it with an integrated visual marketing code to convey the message of its status. Additionally elements of digital and printed communication material with quality content and clear CTAs.

Strategy
Rebranding, Communications Strategy, Philosophy
Design
Redesigning, Redefining message, Marketing application
Client
Egnatia Aviation

Egnatia Aviation

Project Overview

Amongst the very first steps was to redefine the image of the Egnatia Aviation’s logo. Through the consolidation of the visual significance of the symbol -by using a square background, the preservation of the angle and the upgrade of its meaning’s connection with the company’s values- and through the clear presentation of the previously visually degraded name of the company, we achieve a representation of the substance, but also of an image of cohesion, through a more modern and more usable logo.

The Slogan

from A to Airline

This very philosophy of Egnatia Aviation is applied to the re-branding. The objective of reducing the distance between the acquisition of a pilot license and the actual job is reflected both in the company’s logo, with the geometric tilt of progress, and in the new motto “From A to Airline”, stating its immediacy of the procedure.
The motto “From A to Airline” is a comprehensive statement of purpose with generalised targeting, both internal and external. In direct contrast to the phrase “From A to Z”, the complete statement of the “destination”, its direct link to the identical first letter, makes clear the immediacy of the process, with a clear reference to the object itself.

Font Analysis

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Egnatia Aviation communications. We have selected Brandon Grotesque and Averta, which help us inject quality and enthusiasm into the entire Egnatia Aviation communication strategy.

Bold Typography

A School in which the internal recipients of the brand’s messages change so often, it is essential to be able to communicate in a direct and clear way. For this purpose, the motto and the slogans of the School are highlighted in bold. Bold typography allows better absorption of the messages and therefore it is ideal for promoting the statements, the beliefs and the ideas of Egnatia Aviation.

Corporate Identity Application

The renewal of the corporate identity has a second dominant part, which consists of its application in the whole of the printed and digital corporate material of communication. More specifically: Egnatia Aviation’s new letterhead follows the lines and the philosophy of the logo, with its tilt angle and the incorporation of the logo itself, features clearly the visual message of the whole design.
The very same philosophy has been applied to both envelopes and business cards of Egnatia Aviation, while it has already been extended to all the student applications and the appearance of the vehicles’ fleet. The universal application of corporate identity in all communication and promotion media contributes to a clear and harmonious image of the Egnatia Aviation’s Philosophy -and its meaning- to all the recipients.

Egnatia Aviation - Δημιουργία ιστοσελίδας

Statistics

Project by the numbers.

Working Hours

A project demanding absolute dedication by Artware’s creative team.

ReBranding

Focusing on the philosophy and delivering the message to a targeted audience.

Mock-ups & Proposals

We proceeded by creating multiple proposals and variations according to the client’s features.

Words in Content

The completion of the Project required the writing of extensive quality content.

What we made

Services.

01.

Full Rebranding

A new clear view on the brand’s essentials, by delivering a redesigned logo and reestablishing the brand’s identity.

01.

Quality Content

Writing and designing all the digital and printed material of Egnatia Aviation according to the new elements.

01.

Marketing Strategy

Clear call to actions, including the significant elements of the company’s philosophy and status.

01.

Brand’s guide

Proving our customer with an extensive full guide which includes all the available and proper brand’s applications, within the spectrums of graphics design, marketing and brand’s philosophy.

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