This very philosophy of Egnatia Aviation is applied to the re-branding. The objective of reducing the distance between the acquisition of a pilot license and the actual job is reflected both in the company’s logo, with the geometric tilt of progress, and in the new motto “From A to Airline”, stating its immediacy of the procedure.
The motto “From A to Airline” is a comprehensive statement of purpose with generalised targeting, both internal and external. In direct contrast to the phrase “From A to Z”, the complete statement of the “destination”, its direct link to the identical first letter, makes clear the immediacy of the process, with a clear reference to the object itself.