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13str. Aristotelous
Kavala, 65 403

Assyrtiko – Malagousia Wines

Tsikrikonis’ winery entrusted Artware with the design of its new wine labels Assyrtiko and Malagousia. These new labels are a unique challenge, since they are meant only to be exported to the foreign market, complementing a larger wine selection, along with Γήοινος and Ροζακί labels, which were also designed by Artware and formed the successful precursor to the winery’s opening to the international market.

Task

Our goal was to deliver the product’s top quality through the purity of the linear design. Thus, the classic version of black and white emphasises the design and underlines the special features of the identity. Similarly, the unique features of its palette of flavors had to been depicted through the alternation of the strict lines.

  • Strategy

    Branding, Philosophy, Marketing

  • Design

    Artistic Legacy, Identity deliverance

  • Client

    Tsikrikonis Winery

Ροζακί - Σχεδιασμός συσκευασίας κρασιού
Ροζακί - Σχεδιασμός συσκευασίας κρασιού

Artware’s design and content creation for the labels of “Assyrtiko” and “Malagousia” products of Tsikrikonis Winery have been awarded the bronze medal in the Olymp Awards – Food and Drinks Competitions!

Γοίηνος - Σχεδιασμός ετικέτας μπουκάλι κρασιού

The inspiration

Tsikrikonis’ new wine products are quite special with a unique and characteristic flavour. Thus, the design of the label had to abide by the special characteristics and the unique taste of the product and on the other hand to match with the identity of the common Tsikrikonis’ labels. Therefore, in order to create the appropriate image, we maintained the successful structure and pattern of the Ροζακί label, while, for the design of the main theme, we were creatively inspired by the names of the products.

Γοίηνος - Σχεδιασμός ετικέτας μπουκάλι κρασιού
Assyrtiko - Malagouzia - Packaging κρασί
Assyrtiko - Malagouzia - Packaging κρασί

The unique identity

The main theme of the label is based on the first letter of each wine’s name, and designed by a subtractive deconstruction of the word. The unfussy design represents the purity of the flavour and the quality of the product. A special emphasis was given in the accompanying text. Considering the content and the structure, the poetic approach, was dedicated to the unique characteristics of each wine variety: Malagousia was described as a “sweet, half-forgotten memory” and a “desire” because of the revival of its cultivation, a step before extinction, while Assyrtiko was presented as the “sweet and sour touch of wind”, because, although it needs dry and warm climate, warmer air currents can destroy it.

Assyrtiko - Malagouzia - Packaging κρασί
Assyrtiko - Malagouzia - Packaging κρασί
Assyrtiko - Malagouzia - Packaging κρασί

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