THE PACKAGE IS AN INVESTMENT; THE INVESTMENT IS DRIVEN BY ITS PHILOSOPHY; THE PHILOSOPHY DICTATES THE CUSTOMER’S PERCEPTION OF THE PRODUCT: MARKETING IS A SEQUENCE OF CUSTOMERS’ PERCEPTIONS.

PACKAGE DESIGN

Package design is a quite misunderstood case. Many may think that a product is created along with its package, automatically, without any other procedure; not for some other reason, but because they have not thought about it -considering it as obvious, even against the logic- because, in order to use the product, they just have to remove its package. Yes, they are definitely wrong. Others may believe that the success of a product can only be attributed to the fabulous wrap; they might as well be wrong. But those who believe that behind the product - packaging connection there is an actual philosophical content, they certainly do not make any mistakes. In Artware, we are on their side. The package serves two main purposes: Aesthetics and Functionality, and one grater idea: Philosophy.

Aesthetics is characterised by the visual presentation of the product, and always underscored by the direct image and the company's branding. It is not a coincidence that style choices, colour, material, margins of exposure and many other parameters always depend on our marketing strategy.

Functionality, on the other hand, is defined exclusively by the shape and material and serves two main factors: The practical view of the product and packaging as a dynamic set of marketing, and the preservation of the product’s quality.

In Artware, we create a complete identity for your product, investing in it with the philosophy that will feature the quality of the content and the uniqueness of the product. And speaking of uniqueness, let's bust the final myth: There is no universal recipe for success; each project follows its own unique path of creation.

METHODOLOGY

Deep Competition Research
The first step consists of an in-depth research on the specific characteristics of the product compared to presence of the competition. At this stage we will track down all the details of the same product category and perform a first comparative approach in order to ensure the unique presentation of the advantages of your product over the competition.
Product Needs Analysis
In order to ensure the successful packaging design, the second step is devoted exclusively to the creation of the unique design strategy and promotion of the product via its packaging. In this step we ensure that the final result will meet all the demanding details and present the product by featuring its unique characteristics.
Package Design
The third and final step is the designing part. Taking into consideration both the results of the previous two steps and the corporate identity itself, we create the most suitable packaging in order to ensure the most successful promotion and the quality of the product.
Supervising printing process
Who could better guarantee the right implementation of the designing plan over the designer itself? In Artware we can ensure the flawless printing result and the implementation of the package by supervising the printing process. With the completion of this final step, we deliver the product ready to thrive against competition.

FREQUENTLY
ASKED
QUESTIONS

Why package design is important for my product?

Packaging is actually an investment, by all its means and meanings. It is the actual implementation of your marketing strategy, a quality preserver for the product, a branding feature and the customer’s perception of the product; considering that marketing is actually a battle of perceptions and not a true matter of products.

How much package design cost?

The answer to this question definitely depends on the unique characteristics of every different case. It will be wise to contact us at 0030 2510 223879 and we will be more than happy to discuss about the details of your project.

Do you print / produce the final product?

We are the designers of your product’s package, but we collaborate with certified typographers and printers. Therefore, we can supervise the printing process and the implementation of your package, in order to optimise the result.

What kind of package design you offer?

Every product is a unique challenge. Give us any kind of material, shape and size. We expertise in meeting all the demanding details and presenting a product by featuring its unique characteristics.

Who is responsible for the Legal Data that should be on the product?

This is actually a shared responsibility between you and us. We have to be certain that every bit of the Legal Data is provided by the manufacturer of the product and we will make sure that everything will be in right place for the printing.

When will be the package for my product ready?

Again, the answer to this question totally depends on the unique characteristics and the demands of the product. It will be wise to contact us at 0030 2510 223879 and we will be more than happy to discuss about the details of the project.

My staff / My nephew / A friend of mine is good with sketching and so I have a blueprint, can you print it or adjust it for me?

First of all, we do not print; but let’s think about it. I have a friend that has worked on cars since he was a kid. If he tells me that he can fix a problem with my car, I trust that he will do a good job. But if he offered to handle my taxes, just because he did it once for a relative, I may not take a chance with that. Just because someone offers you something for free, it does not necessary mean that they’re good at it; especially if this is hardly their profession, or if they simply have just little relevant experience.

It’s something nice to have an idea about what you want for your product; and having an idea actually helps a lot, but not in this way. Let us create for you the appropriate package and design its features which can promote the product in the most successful way.

How do I get started?

If you are interested in a new package for your product, just give our designing department a call at 0030 2510 223879 to get started. We will be more than happy to discuss all of your needs and work with you to put together a detailed scope. Once signed off on we will begin the design of your new website and keep working with you from there.

My business isn't in your city; can you still design my product’s package?

Yes. We offer package designing for clients across Greece and even on a worldwide basis.

-Excellent cooperation.
-Great website design.
-Unique photography.

Thermoplastiki S.A. - Konstantinos Baloglou

Ο λόγος που επέλεξα να συνεργαστώ με την Artware ήταν
ο επαγγελματισμός και η σοβαρότητά της. Θέλω να ευχαριστήσω
και να συγχαρώ όλο το team της Artware για την πολύ συνεπή,
ολοκληρωμένη και άμεση συνεργασία, σε όλους τους τομείς.

Alumik - Δημήτριος Μιχαηλίδης

Ο λόγος που επέλεξα να συνεργαστώ με
την Artware ήταν ο επαγγελματισμός και
η σοβαρότητά της. Θέλω να ευχαριστήσω
και να συγχαρώ όλο το team της Artware
για την πολύ συνεπή, ολοκληρωμένη και
άμεση συνεργασία, σε όλους τους τομείς.

Alumik - Δημήτριος Μιχαηλίδης

The reason that I have chosen to work with Artware was their professionalism
and their serious approach of business. I would like to thank and congratulate
the whole team of Artware for the consistent, direct and intimate cooperation
on each and every matter.

Alumik - Dimitrios Michailidis

Since I’ve decided to work on the public relations and the promotion of STYLKO Inc., I already knew that in Artware I had found a dedicated partner and consultant.

STYLKO Inc. - Stilianos Kothalis

From the very first meeting, Artware’s team had absolutely earned my trust.

Tsikrikonis Winery - Theodoros Tsikrikonis

Artware helped us understand the value of image and branding. The products themselves, however good they may be, they must be presented properly. We were impressed by the availability of the whole team, and their permanent good mood. Of course we suggest Artware! We have already done it and will continue to do so. We feel so lucky to have known you!

Tasos Grill Bar

You have a great idea?
We will be more than happy to help you communicate your values
in the most profitable way in order to increase awareness
and attract more customers.
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