covered in emotions,
embraced by practicality.
Packaging is always something more than the materials which enclose a product. It is a layer of creativity combined with marketing strategy and product preservation engineering. But, even more, packaging design is the script that makes your product stand out.
Research, Analysis &
The product, the brand, the target audience and the competition are the elements that will define the strategy, ignite creativity and ensure the remarkable packaging.
Impact Strategy &
Maximising the attraction of the audience, by optimising the packaging characteristics according to the research on the design’s devotion to its unique features.
Concept, Content &
Behind a unique packaging there are a unique brandname, an ideal concept and an original creative design that form the frame on which the product’s amazing story unravels and encloses it.
Variety matters, therefore we always keep in mind that a design should be able to be applied on different versions, sizes and materials of the product’s packaging. And we make it sure that it works by supervising the final production.
Designing a creative uniqueness._
Each product on its shelf gives its own unique performance. This is the context of today’s competition. The shelf is the scene, and the packaging is the script! Artware creates this desired multileveled identity for your product, through aesthetics and functionality of the packaging.
Research & Targeting
In depth research of the products specifications, while analysing competitiors’ products and presentation, in order to successfully locate the ideal targeting and the means of making the product a must for its consumers.
Creating the real Identity
Forming a communications and marketing strategy for the product; name and codes included. Copyrighting the elements of the product’s identity. Designing the first mock ups and adjusting them to feature and promote the product’s unique characteristics.
We finalise the design and adapt it to the different versions of the product, creating extremely accurate 3D models. Just to ensure the quality of the final product and the flawless implementation of the design, we supervise the printing process.