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Step One

Step One’s physical shoe and accessories stores have written their own unique history in Kavala’s market. The quantity and quality of the products, the love for the field and the unparalleled service provided by their staff, but also the unique philosophy of the company, had to pass to the digital market, taking the next big step with an original, custom and extremely functional e-shop.

Visit Website

Having designed the company’s Branding, our mission was to translate it into a unique, fully functional, sales-driven eCommerce website. An e-shop worthy of the identity and the philosophy of our customer, aiming at its high quality presence in the digital market.

  • Strategy

    rebranding, UX strategy, web design, compatibility

  • Design

    UI/UX Design, art direction

  • Content

    content writing & editing, photography

  • Client

    Step one

Step One

Choosing the right path

In order to face the project of designing the Step One e-shop in the most efficient war, the first and most important step was to realise and define its quality characteristics. Thus, the extensive product cataloguing, the identification of the target audience’s demands, and the visual implementation of the rebranding have been the guidelines for designing the Step One’s digital step.

Simple steps

The convenience in visitor’s navigating is the result of a strategic design that easily and safely leads to the selection of the desired products and the completion of the purchase.

The visitor’s steps

Strategy and design

It’s nice to be greeted by a home page that knows what you need, but especially that presents all your possible options and works just like the welcome conversation in the physical store.

In this way, the e-shop follows a customer-centric philosophy, giving the visitor the opportunity to choose the products, providing them with the specialised and relevant information.

StepOne - Eshop Ηλεκτρονικό κατάστημα
StepOne - Eshop Ηλεκτρονικό κατάστημα
StepOne - Eshop Ηλεκτρονικό κατάστημα

Let the products shine

Featuring the products

Every product has its own back story, or at least an interesting presentation that lets the visitor make their final decision by comparing all the available and related options. The extensive categorisation and the special design provide the visitor with the guidelines, while using all the details of the brand in an artistically smart way.
StepOne - Eshop Ηλεκτρονικό κατάστημα

Check – Choose – Buy

Functional eCommerce

Product taxonomy and filtering analysis

GDPR and shop policies



Google analytics

Live chat

In-store product photography studio setup and training

Wishlist and compare list integration

One step checkout

Google and Facebook sign-in

Loyalty point system


Social media integration (Facebook/Google login, share product)

Newsletter account setup (Mailchimp)

Instagram shopping setup

Skroutz integration

Online payment setup and integration (Credit card / Paypal)

Shipping setup and integration

Dynamic remarketing setup

Cart items cookies setup


Step One by numbers

custom designed pages 0
custom designed pages

To ensure the unique and approach to every different category and product.

3rd party integrations 0
3rd party integrations

From the different payment options to the courier service’s automations, and from the marketing tools to shopping platforms.

product categories 0
product categories

Extensive filtering and categorisation for the best result of product tracking and marketing.

integrated marketing tools 0
integrated marketing tools

Instagram and Facebook Shop setup, Skroutz integration, Marketing email tools, Live Chat and several other marketing tools at company’s and customer’s service.

What we made



Full Banking and shipping calibration

An automated process that speeds up order processing and tracking.


Marketing friendly content

Design and content’s compatibility with various marketing apps and options.


3rd party commerce platforms ready

An intelligent database categorisation and enhanced compatibility.



Shopping is a pleasure, thus we made it digital, including several positive surprise factors.

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