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Smirdex Abrasives

Smirdex S.A. is an international powerhouse in the field of premium quality abrasives. Through a state-of-the-art production line, cutting-edge research and dedication to customer support, the company has come to be active in more than 82 countries worldwide.

Visit Website

Designing and developing a website for a company like Smirdex requires, in addition to all the obvious, the acquisition of specialised knowledge in the respective field’s technology and equipment. Based on an extensive study of the hundreds of company’s products, but also the of the targeted international market’s characteristics, we proceeded to a completely custom project.

  • Strategy

    Brand adaptation, UX strategy, web design, targeted marketing

  • Design

    UI/UX Design, art direction

  • Content

    Content writing & editing, photography, video

  • Client



Shaping customer’s excellence into an impressive website

The dominant features of a company that develops its actions at the international level through the technological excellence, the constant research and the quality of its products, drives both the aesthetics of the design and the needs of the website’s content.

A deep framework

All in one for the content

With the collection, study and processing of all the relative data and the creation of the communication framework, we started the design of the new website. A custom design and development based on Smirdex’s own corporate identity, taking into account the exceptional importance of responsiveness, for easy access to all information by using any possible device and browser. The new website had to be equally informative of the company, its innovative technology and its products.

Custom means Premium

Personalised web design and develpment

Through custom design and quality content, the website hosts and features the vast plethora of products but also emphasises in the specific elements of the production and manufacturing processes, which set Smirdex apart from both the local and international competition. All these elements are clear and well-categorised within the dedicated subpages, accessible via a strategically planned navigation map.

Smirdex - Σχεδιασμός εντύπου και ιστοσελίδας
Smirdex - Σχεδιασμός εντύπου και ιστοσελίδας

Dedicated Photography

Letting the image convey the information

Fulfilling the need of Smirdex’s new website, Artware proceeded with the professional photography of the company’s premises and staff, as well as of the real conditions of their actual use. At the same time, Artware’s studio gathered the whole collection of Smirdex’s products, aiming at the most accurate and professional photographic representation of their special details on the website.

Smirdex - Σχεδιασμός εντύπου και ιστοσελίδας
Smirdex - Σχεδιασμός εντύπου και ιστοσελίδας
Smirdex - Σχεδιασμός εντύπου και ιστοσελίδας

The strategic plan


The content of the landing and sub pages was created according to an extensive content diagram, organised and executed according to the needs of presenting the the company’s identity and philosophy, the technological innovation, and the unique characteristics of the products in a specific-factors model of the targeted audience’s international and manifold status.

Quality Content and Compatibility

Making the difference

Our mission was to reflect the company’s vision and showcase their exceptional range of products to a large, international target audience of professionals in several industrial fields. The exceptional cooperation with the client and the unparallel technical guidance –considering the exquisite details of the products- have clearly to be mentioned, as an exceptional collaboration experience.


Smirdex.gr by numbers.

custom pages 0
custom pages

To create the right environment that will convey strategically the information in the most ideal way.

photos 0

Extensive photography of all the products, their application scenarios, but also of the company’s facilities.

products 0

Presentation, categorisation and filtering for more than 100 products.

words of content 0
words of content

Extensive copywriting, combining SEO, information delivery and specific terminology.

What we made



Complete Presentation

Extensive creation of original content, photographic material and illustrations at the service of information.


Photography & Video

Capturing and recording of extensive audiovisual material for the site’s content.


Structural design and data management

Assortment, categorisation and filtering for products and information.


Extensive Optimisation

Extensive website optimisation with SEO, Responsiveness and enhanced user-friendly accessibility and search options.

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