Podia Footcare

Natura Pharm is a leading company in medical and cosmetic foot care and protection products and we are extremely proud of our new web design project, dedicated to the need of its specialized brand, Podia.

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Task

Podia’s new website was designed and developed by Artware to meet all the modern needs and challenges regarding info presentation and promotion of all Podia’s foot care products, its B2B services and its identity. To achieve the exceptional result, we strategically set and created the means to fulfill all communication and marketing requirements, incorporating specialized web design, web development, visual content design, specialized context copywriting and product photography.

Strategy

UX Strategy, Web Design, Targeted Marketing, Content Excellence
Design

UI/UX Design, Art Direction
Content

Content Writing & Editing, Infographics, Photo Editing
Client

Natura Pharm

Podia Footcare - Web Design and development by artware

Podia Website Discovery

For Podia’s new website design and development, Artware coordinated its steps with Digitale -our trusted partners in B2B Digital Marketing- and carried out together an extensive research according to the needs of the customer, the characteristics of its products, the ideal way of presenting them on the new website, the facts regarding target audience and competition, and the complete implementation of the appropriate marketing strategy.

As a first step, an extensive sitemap of Podia’s new website was created to meet all the needs in terms of info presentation sections, and then we proceeded with the first design of the website’s wireframes to define the content of the subpages, creating the foundations for the specialized content. Regarding web design we chose modernity, fully harmonized with the corporate identity and the visual communication codes, while, at the same time, we set the function frame for multiple active filtering, for the dynamic presentation of all related products.

Complete solutions with a specialized website

Podia’s new website has a double target audience. Therefore, versatile content was needed to fulfill this requirement. On the one hand, the products are addressed directly to the consumer, redirecting them either to the e-purchase via Skroutz, or to finding the nearest pharmacy that serves them best. On the other hand, the content and services presented on the new website have also a B2B-oriented philosophy, as they are addressed to professionals in the fields of foot care, such as doctors, beauticians and pharmacists.

The extensive number of products was calling for innovative ways of presentation, both separated and grouped into Needs and Routines, specifically targeting the respective consumer / website visitor, while at the same time the respective B2B subpages were created with targeted and specialized content for foot care professionals.

100% custom web design

The design of Podia’s new website followed creatively the research-defined strategy. Through a modern perspective, the concept of the specialized products’ presentation, the promotion of corporate identity and the visual dominance of the product itself in the image of each subpage, Podia’s new website is a unique and comprehensive digital multitool that offers a unique visual experience to the visitor, and at the same time serves, to the best extent, the implementation of the communication and marketing strategy via its content.

The exceptional compatibility of the custom design is combined with WordPress development features and smart solutions of dynamic interaction, enhancing UX/UI. The strategic design of the content placement on the website optimizes the result both aesthetically and functionally.

Podia’s new website development

The implementation of Podia’s new website was focused mainly on to parameters: Functionality and User Experience. In the context of the website’s optimal functionality, our main tools were: specialized and clean web development in WordPress parameters, extensive tests, mobility and functionality tests, performance optimization and absolute compatibility with each and every type of device.

Respectively, in order to optimize the user experience, we focused on dynamic filtering and search tools’ implementation, smart content design and development, and specialized applications to guide the visitor through the website according to their needs or profession. In this way, Podia’s new website seems to interact directly with the visitor, predicting their interests and guiding them to the next specific subpage.

Targeted website content creation

The content of Podia’s new website consists of 3 basic elements: Specialized texts, Professional product photography and invocative Graphic design.

The specialized copywriting followed 3 different levels of communication strategy. The products themselves are presented in a strict style, which highlights their characteristics, application and quality. The Needs and Care Routines follow the line of personal communication with the website’s visitor, while, finally, the B2B subpages speak directly to the professional by using their familiar terminology. Professional product photography has created a complete aesthetic concept, which embraces the product itself and emphasizes its essential features and marketing-focused characteristics. Finally, graphic design elements optimize content’s targeted presentation, conveying all the essential information and underlining all the marketing content at a glance.