Marios Travel

Marios Travel, a well-established company with more than 30 years of experience and active presence in the field of travel services, entrusted Artware with the design and construction of its new website. Our goal was to form the basis for a functional and at the same time marketing-oriented website of top specifications, through specialized web design and advanced web development tools.

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Task

Through the design and development of the its new website, Marios Travel company’s goal and desire were the complete presentation of its services, the easy process of purchasing a travel package and the clear communication of the quality characteristics that make the company stand out from the competition.

Strategy

UX Strategy, Web Design, Targeted Marketing, Content Excellence
Design

UI/UX Design, Art Direction
Content

Content Writing & Editing, Infographics, Photo Editing
Client

Marios Travel

Κατασκευή eshop Ταξιδιωτικού γραφείου Marios Travel - Artware

Web design Discovery process

For the design of the new website, we proceeded to the extensive analysis of the company’s existing website traffic data. Through the evaluation of the visitors’ behavior, the study of their characteristics and the analysis of target audience, we have formed the strategy that makes the services’ purchasing process easier and at the same time even more attractive for the website’s the visitor, in order to complete their transaction just in a few steps and always according to their personalized needs.

Web design with a touch of freshness

The elements that constituted the key components in the aesthetic context of web design derived from the elements of the customer’s corporate identity. The color code and the refined lines compose the visual set of all the website’s subpages, featuring the service packages, by placing them in a frame of dominant visual space, as a prime reference.
The structure of each page was designed according to the marketing strategy, which aim to guide the website’s visitor in the selection of their desired travel destination and easily complete the purchasing process of the respective package of travel services.
The color code reflects the corporate identity’s elements and trigger a sensation of discovery, enjoyment and anticipation for a unique travel experience. Thus, the website perfectly combines the visual content and the texts, focusing on the main role of the visual elements and the auxiliary, marketing-focus role of the content of information.

Website development tailored to the visitor’s needs

Considering the web development process, a key concern for our web developers’ team was the integration of a smart booking system, with an easy and secure transaction process. Additionally, for the website’s optimization, we should also mention the implementation of a smart product filtering system and the categorization tools, which help the website’s visitor to find, select and purchase their desired travel package.

Taking into consideration that most of the web traffic comes from mobile devices, the new website of the travel company Marios Travel has excellent responsiveness features and mobile-friendly optimized content.