With the completion of packaging and identity design, it’s time to put Gifted on its own unique digital shelf. Thus, drinkgifted.com came online, without having to envy the slightest of the label’s creativity. The design and development of the website was based entirely on the same philosophy as the product’s packaging. Emphasising on the product itself, through its characteristics, features and ingredients.
WEBDESIGN & DEVELOPMENT
In an absolute balance between poetic stories and business presentation, the content of the web site blends harmoniously with the presentation on the product’s labels. Starting with the very idea and its implementation, narrating all the info through the myths and the legend, and a returning to the presentation of the entrepreneurial action, quality content presents all the data and leads to a targeted call to action, in order to secure possible business partnerships.
The custom design of a single-page presentation gives us total freedom to choose the content that we use to communicate the product and its goals in the most specialised way.
In terms of both content and marketing, the goal of the website is to fully present a project, a product and a philosophy, but also to invite potential partners and encourage them to express their interest.
The integrated approach, as well as the specialised targeting, led to the creation of a parallel blog with practical ideas and recipes, which have this very product as their main ingredient.