Package design is a creative, but also, at the same time, a demanding practical process, that aims to embrace and feature the unique characteristics of the product, while it protects it in a perfect way. In our case, an extra virgin olive oil from the island of Thassos, was in need of packaging and name. And indeed, Artware accepted these two challenges of package design and branding, thus started with the process of studying both the product’s main characteristics and the market, focusing on competition.
The essence of the pattern lies literally in the topography of the product.
Kliros – The Brand
Kliros – The package
Designing eleven different volume versions of glass and metallic bottles, cans and canisters for this precious product, our intention was to fully integrate all the brand’s characteristics into the visual aspect. Printed on the dark glass or metal surface a white pattern resembling a topographic map of allotments. At the centre of this patters with the white depiction of allotments, there are three fields in gold, forming the letter k, the initial letter of the word Kliros. Thus, the purity and the qualities of the product are also implied by the element of gold.