MUSCLE & FITNESS

Muscle & Fitness is a complete store of nutritional and fitness supplements in Kavala, which approaches its young audience mainly through the quality of its products and the in-depth knowledge of the people who manage it.

Muscle & Fitness contacted Artware to create its eshop, aiming at the wider dissemination of the store’s information and philosophy to a wider audience, and developing through it a wider clientele and widening its reference.

Customer
Muscle & Fitness
Year
2018
Company
Artware
Website
muscle-fitness.gr
EMPHASIS ON
“CALL TO ACTION”!

Call to Action is an established marketing tactic, but in the case of Muscle & Fitness, it becomes integrated part of the philosophy!

“HIT IT!”

It is not an aggressive formulation; it is an absolute call to action, a Call to Action that fits the store’s model and philosophy, in complete alignment with the features and the common athletic terminology of the target audience.

Our goal was to ensure that the content of the website is fully harmonised with the expressive means of its visitors, without being too sophisticated. The part of their daily means of communication and the language of the gym inspire intimacy.

Hit it!
\
FRIENDLY ACCESS

The eshop follows a clear line that makes it even friendlier to the beginners. With integrated product presentation, intelligent sorting and selection filters, and enhanced categorisation, the eshop provides the user with one of the friendliest environments.

Providing direct access to the bouquet of products of visitor’s preference, to offers and featured products, but also providing advice of the experts. In a simple process, the visitor can easily create an account, add products to their shopping cart or wish list and complete their purchase.

Customer
Muscle & Fitness
Year
2018
Company
Artware
Website
muscle-fitness.gr
EMPHASIS ON THE PRODUCT

Products are the protagonists! Separated in their own categories, even from the home page, they dominate the entire eshop. The product images, the integrated descriptions and the smart filtering are the characteristics that allow a product to be well featured by promoting their dominant image, while making it easier for the visitor to get to know it and be sure of their choice.

FRIENDLY
PRODUCT
PAGE

User-friendliness has been the main factor in the design and development of the Muscle & Fitness eshop. A simple click on one of the hundreds of products is enough to convince the visitor.

Easy access through clever categorisation, product predominant presentation, thorough product information and optimized response, as well as direct access to the filter of choices make the product page a buying tool in the hands of the visitor.

INTEGRATED CREATION

Staying clear of ready-made templates; design, implementation and development of the Muscle & Fitness eshop were carried out on a zero basis, ensuring that the website is fully implemented to the requirements and specifications of both the products and the store itself.

Put simply, the online store incorporates all the required features that ensure a complete presentation and an easy-to-buy process for the visitor.

THE OBJECTIVES

Muscle & Fitness eshop aims to be a practical buying tool with easy and friendly access, complete presentation with product reference, instant communication, suggestions, tips and advice, easy navigation to focus on what the customer desires as well as practical functionality with multi-functional filters.

It is, in simple terms, the digital identity and the presentation of the physical store, focusing on the people themselves and their needs, in dealing with everyday training and meeting all the related needs.

Customer
Muscle & Fitness
Year
2018
Company
Artware
Website
muscle-fitness.gr
a project by
Artware

Muscle & Fitness

Year: 2018
Company type: Food supplements

Eshop Construction