Kafetopio is a coffee shop / coffee house in the city of Kavala, roasting and grinding coffee, which offers the ultimate experience of fresh and aromatic coffee to the customer. The customers have the option to select their coffee amongst a great number of different varieties, and either enjoy a cup in a specially designated area of the store, or take it away. “We roast, we grind, you taste” is the motto of the company, and we did not want anything less than its complete presentation. We designed the corporate identity inspired by the name of the store, applied in a simple and clear white colour font on a black background, in order to emphasise on and the company’s philosophy and the quality of the product. The combination of black and white is classic and always functional. The black colour provides the requisite image of authority to the company, while the white colour highlights the name and the significant characteristics.
We have also added the initials of the company’s motto “R/G/T” and its address, separated by two intersecting lines in order to be clearly visible and to remind the company’s philosophy and address to the customer. By following a classical line, combined with modern touches, we have created the final image where the presentation of the coffee house and its corporate identity combine in the most complete way, and can be easily absorbed by the customer’s memory. By watching to the brand, someone has a clear image of the name, the philosophy and the passion for coffee, in all stages of its manufacture. The identity is applied on the facade of the store, on coffee cups and packaging, and also on business cards. Last but not least we have to mention the Innovative design of “take away” coffee cups and the “on the go” packages.