“A person who is especially fond of luxury and sensuous pleasure.”

A corporate identity with an integrated philosophy; a brand for a unique restaurant, with a unique substance. Epicurus, and its theory on Pleasure, is transformed over time into epicure, hence a sophisticated man who knows how to enjoy life, therefore Epicure Restaurant takes a name that suits all the philosophy and aesthetics of its locus.

The harmonisation of corporate identity, through its specialised design, with Urban Soul Project’s inspired interior design and architectural approach, delivers a visual set of absolute reference, having the curves of the design as its main theme. The very name of the brand bears a particular theoretical background, and therefore is depicted by the metrical signature above the letters, linking it directly to its concealed philosophical background.


Year: 2018
Company type: CAFE - BAR

Research, Brand Identity, Logo Design