YEAR: 2016/17
PROJECT: WEB DESIGN & DEVELOPMENT
BY: ARTWARE
SITE: CHRISTIAN-ARTESIO.GR

Christian Artesio is a well-established company in the field of professional cosmetics and skincare products. The brand includes a wide range of cosmetics and professional equipment, which is characterised by the excellent quality and professional reliability. The company has an extensive branch network in both Greece and abroad.

Artware accepted the challenge of designing and implementing the corporate website of Christian Artesio. The main objective was to highlight and represent the values of the company. The innovative design allows the website to operate as an online showcase for the available product categories; the main layout, the structure and the content are aiming to feature the company’s exceptional services and meet the visitor's needs by providing all useful information.



The particular philosophy and the structure of the website dictated the need for an extensive photo-shooting of the products. In this context, Artware’s team took over 250 photo-shots, followed by processing and selecting the best, in order to enrich the content of the site.

The style of the photo-shooting and the way of the final integration of the photographic material on the website was selected in such a way to highlight the excellent quality of the products and their great variety.

The creative staff of Artware designed each subpage focusing on high quality and aesthetics of Christian Artesio products. Particular emphasis was given to raw materials and the texture of each product, in order to form a complete presentation and contribute to the visual satisfaction of the visitor.

Moreover, each subpage is linked to the e-shop and the blog of Christian Artesio by functional hyperlinks. Additionally, there are also links to the company’s social network profiles, helping the direct connection with the visitor.

To make user's navigation easier and more enjoyable, we designed and implemented a unique menu, which actively uses photographs from each category.

The design philosophy is based on two pillars: On the one hand, our goal was a clear presentation of each category in a unique way, so that the visitor is directed automatically to the content of his own interest and, on the other hand, we wanted to have a complete visualization of the products without using "indirect content", only images of the products themselves.
100% CUSTOM
NAVIGATION
ADVANCED PHOTOGRAPHIC MENU
The programming staff of Artware ensured the functional adaptability of the website in any type of device and browser. By this, we ensured optimal navigation experience and highlighted presentation of the content. The responsive design has focused on the products themselves, dragging them to the correct dimensions, always surrounded by the accompanying presentation text.
100% RESPONSIVE
DESIGN
COMPATIBLE WITH EVERY DEVICE AND OS
OVER 20
CUSTOM PAGES
20++ UNIQUE SUBPAGES
In order to effectively deliver the unique richness of Christian Artesio products, Artware’s team designed and implemented more than 20 unique subpages devoted to each different product category.


The content of each category is different and unique, and, for this reason, each subpage was treated with a special design approach. Each one is a mini project, which is formed by the unique characteristics of the products it hosts.
The particular characteristics which are hosted at the Christian Artesio's website are not there just make it unique, but they also form an active communication strategy which utilises the set: Main website - E-shop - Blog.
TARGETED
CONTENT
The product-oriented design of the website’s structure, with the concomitant use of a custom designed mega-menu, features the products in such a way in order to provide the visitors with the opportunity to find category that really interests him only by few clicks. So, the visitor stays in direct contact with the page without an extra effort of search unnecessary irrelevant subpages.
ACTIVE
HYPERLINKS
Each of the 20+ custom subpages, besides their use of featuring the leading products of each category, they are also a virtual showcase for the e-shop of Christian Artesio and an introduction to the company’s blog. The website is actively connected to both destinations via hyperlinks.
FRANCHISE & MARKETING
PROMOTION
Particular attention is given to the presentation of the company and its branch network both in Greece and abroad. Furthermore, there is separate section dedicated to its franchise policy. Our goal was to highlight the dynamics of the company and promote the opening of new partnership opportunities.
LET US CREATE YOUR AMAZING WEBSITE
It would be great for us to help you find the best solution for the needs of your customers, without any attachments.

Christian Artesio

Year: 2017
Company type: Cosmetical Products

Website Design Custom Design