PROJECT: WEB DESIGN & DEVELOPMENT
Christian Artesio is a well-established company in the field of professional cosmetics and skincare products. The brand includes a wide range of cosmetics and professional equipment, which is characterised by the excellent quality and professional reliability. The company has an extensive branch network in both Greece and abroad.
Artware accepted the challenge of designing and implementing the corporate website of Christian Artesio. The main objective was to highlight and represent the values of the company. The innovative design allows the website to operate as an online showcase for the available product categories; the main layout, the structure and the content are aiming to feature the company’s exceptional services and meet the visitor's needs by providing all useful information.
The particular philosophy and the structure of the website dictated the need for an extensive photo-shooting of the products. In this context, Artware’s team took over 250 photo-shots, followed by processing and selecting the best, in order to enrich the content of the site.
The style of the photo-shooting and the way of the final integration of the photographic material on the website was selected in such a way to highlight the excellent quality of the products and their great variety.
The creative staff of Artware designed each subpage focusing on high quality and aesthetics of Christian Artesio products. Particular emphasis was given to raw materials and the texture of each product, in order to form a complete presentation and contribute to the visual satisfaction of the visitor.
Moreover, each subpage is linked to the e-shop and the blog of Christian Artesio by functional hyperlinks. Additionally, there are also links to the company’s social network profiles, helping the direct connection with the visitor.
The design philosophy is based on two pillars: On the one hand, our goal was a clear presentation of each category in a unique way, so that the visitor is directed automatically to the content of his own interest and, on the other hand, we wanted to have a complete visualization of the products without using "indirect content", only images of the products themselves.