Ιdentity design “DREAMCO”
Dreamco, with its new identity, notes a dynamic nationwide presence in the field of handmade mattress. With selected quality of raw materials and meticulous production process, with care and expertise, Dreamco offers sleep products with the certification of ISO 9001, and the seal of EU Ecolabel.
Dreamco came to us baring its old identity “Michaelidis Strom” and just a market target regional. Our goal was to radically reform the company’s identity, reconstruct its image and help it open in a wider target market, removing the false identity of a regional mattress firm while promoting the advantages of the handmade mattress against competition.
We proceeded to the creation of the philosophy behind the presentation and then we created on a new, integrated, competitive, but mainly representative corporate identity. We transferred the marketing focus from the item to the substance which it serves. The mattress was replaced by sleep. The name Dreamco is created to represent a company which aims to offer the dreamy sleep experience to its customers. With great care, quality materials, and with the intention to develop in this new direction that we have formulated, even with innovative actions, Dreamco is now in process of opening up to a wider commercial market, outside of its previous limits.
In the practice of a dynamic and targeted promoting the image of the company, the new corporate identity and the targeted concept of “offering dreamy sleep experience” were implemented throughout corporate material and the new website of the company.