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Photography: A hybrid of art and communication

A typical article on the subject of photography would usually start with the phrase: “A picture is worth a thousand words “, and that’s true. It is true that, by imprinting an image, one can simply summarise the most extensive descriptions of speech. But the point is that if these descriptions, provided via the picture itself, are able to provide the viewer with all the details of the subject.

This is the key to Photography: To be able to communicate the useful part of the content in the most practical and integrated way. That’s why it always has this dual status: on one hand the artistic perspective and on the other the function of communication.

By photo shooting even in a moment of joy, photography is a means of communication, as it captures the information and transfers it to anyone who sees it. This is what the photographer is trying to create in practice: A code capable of sharing all those elements and feelings of the moment. But this is not always feasible.

In particular, communication of information, such as via a text, can provide the reader with all the information, but it can be completely detrimental if it deviates from the goal, or if the author uses wrong techniques and content. But this applies in photography too. Photography should also follow specific techniques that lead to the desired result of the clear transmission of information.

Now, the artistic side of the image is complementary -but equally important- adding delight for the viewer. To achieve this, technique and expertise are the required component. Only by the right way of presentation the message can be communicated in the best way to the audience.

And to prevent misunderstandings or wrong conclusions: By mentioning technique and expertise; no, we are not talking about the case that the film is corrupted by light ( ops, that’s out of date – probably it’s better to say if a memory card error has occurred), or if the photographer’s finger or the camera cap, passed in front of the lens. We are talking about whether, for example, it was a matter of displaying the details of a product, and in the photograph the only thing that was depicted was the manufacturing site…

Surely this example is blatant, but it is more common than you can imagine. When we are talking more specifically about professional photography, much smaller errors can lead a project to failure. But there is no reason to go into technical details; they belong to the professional photographer’s duties.

Professional photography, in marketing terms, plays an essential role in successfully promoting a product, a service, or a site. A photo shooting is an important process, and it goes way beyond the easy task of creating impressions. It is actually a matter of presenting all the required info via a single photo.

How can this be achieved? It just takes a highly trained staff, with a special dedication to the medium and to the art of photography, in order to capture the desired image, always by using the right equipment. The final result should always be a unique visual experience!