They say that you are too expensive in Branding…

Why this entire fuss about the price of Branding? Mr. George, the butcher of your neighbourhood, is more expensive than the one two neighbourhoods away, because he offers certified products. What's his job? In general, he uses sharp tools and opens meat. Dr. Bill, the surgeon on the third floor, also uses sharp tools and [...]…

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Choosing partners…

Whether it's a new business or a business that needs rebranding, there's a pretty demanding process that begins with every thought of creation or renewal. This process includes the creation of a corporate identity, but also the entire communication framework in which it will be promoted. It's enough to google the phrase “corporate identity” and [...]…

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Creating quality content: 5 techniques that do not work

Creating quality content, or even for working on a simpler text, is a complex matter that can hardly be fully planed. Some claim that a text requires inspiration, others are betting on the technique. There is a general misunderstanding; there isn't an one and only way for someone to create content or work on a [...]…

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The customer always votes for quality

And while the French presidential elections belong to the recent past, a point of particular interest is the communication strategy chosen by the two candidates in the second round. The first to notice the extraordinary strategy was the Spanish newspaper El País with a related article, just to confirm that everything moves around marketing. The [...]…

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The legend of Content Marketing

There is a rumour that at the foundations of a successful company there is a website, a portfolio, a promotional material with excellent content and useful information. This rumour is utterly real. Welcome to the Content Marketing world, where the meaning lies in the content itself. Marketing researches show that 7 out of 10 consumers [...]…

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