A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
-Seth Godin

BRANDING

Let's make it clear: Branding is not just about creating a logo; it is a significant process of defining (or refining) your business focus, who you really are and makes your company be different.
Branding declares the image of your philosophy
The outcome of the branding procedure is always multifaceted. In Artware we stand by your side covering the needs of your image, its presentation and its promotion.
• Corporate identity
• Visual personality
• Tagline
• Color palette
• Logo design
• Stationary design
• Editorial design
• Packaging
• Web design
• Photography & Video
• Tradeshow
• Online Advertising
Designing a corporate identity is the basic step of creating the visual presentation of a company and promoting its main philosophy through images and words. Many may remember you for the services you provide, others may remember you as a daily habit, but certainly everyone will recognize your company by its name and under its complete identity.

Artware provides you with the ability to enjoy unique results! We discuss about all the details with the customer and then we provide the customer with a final image presenting the accurate philosophy of its company. The result of our creation has to fulfil the criteria of an actual vantage point, which will not only present the company, but also its imminent success story.

METHODOLOGY

Research
The first step is to discuss with the customer about all the details which determine the extent of the decisions we have to make about its needs. Therefore a thorough research on the unique criteria of the subject is needed, both in terms of particular characteristics and the existing competitive market.
Brand Mixture
The second step is all about the philosophy that we want to present. In consultation with the client, we compile the data about the unique characteristics of the company and we create the first steps of a marketing strategy that will fit the unique needs of our customer.
Positioning
The outcome of the research will be identified and re-established one more time, forming a final personalised volume of data, according to the needs of the customer. This means that it is high time now to focus on the main idea-value, which can be presented as the main reason for the customer's company to stand out and prevail over the competition. Therefore, at the process of positioning, the main procedure that takes place is the draft establishment of the presentation by creating the first foundations of the marketing strategy.
Visualisation
The fourth step is no other than the designing part of this procedure. Artware implements all the data and conclusions of the two previous steps above in the creation of an image, which completely indicates all the details of the corporate identity. The specialised design always follows the core values and the characteristics of the company’s new philosophy.
Reaching out
The final and most anticipated step is to communicate the visual impression of our customer’s company to the final receiver, the potential customer. By printing, publishing and sharing the promotional material, words and images serve their purpose of narrating your story and attracting new customers by focusing on their needs and demands.

FREQUENTLY
ASKED
QUESTIONS

What is a brand, and why is it critical to my company’s success?

Your brand represents you and your company. But let’s look a little deeper. Your Brand is the image you transmit to the public and to your customers, but, furthermore, it is the perceived identity of an emotional connection with your company and its products and services. In order to have successful results, there is a very specific prerequisite: customers’ thoughts and emotions should always be associated the image of your company, with its logo, with its particular characteristics, with its philosophy. You need a unified branding in everything you; a stable, clear and coherent image both for internal -in the company- and external use -to your target audience.

What is Branding?

Branding is about developing a customized, uniform image for your business -your brand-for internal and external use. An image, which captures the interest, tells your story, differentiates you from the competition and attracts you target audience to choose your product. The integrated design of a successful corporate identity is one of the most essential factors to promote sales and increase your customer base, just be featuring your own background image and philosophy.

Branding speeds up the accomplishment of your schedules by integrating all those essential characteristics of marketing and promoting them through the prism of your own philosophy. Instead of writing your marketing plan one quarter and designing your logo the next, Artware works on them at the same time, creating a single, coherent and clear picture: your own Brand.

What is the benefit of Branding?

Once upon a time all a business owner needed to be successful was just a nice business card, a yellow pages ad, and a decent product or service. That won’t work anymore. Now you need a website, marketing collateral, brochures, and so much more.

Artware ensures the outcome of Branding, by creating a consistent and clear presentation of your philosophy. Our brand-building process aims not only to entice clients to buy your products and prefer your services just once, but as often as possible. This repetition is the synonym of success.

Why should I brand?

Your brand identity should consist of strong and recognisable characteristics. Otherwise, there will be a disconnection between you and your audience. This usually happens because you’re sending either the wrong message or too many jumbled messages.

You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Artware can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!

How much does branding cost?

75% of our projects are in the range of € 1.500 for small and € 4,000 for medium-sized businesses. This large price variation is apparent from the work that needs to get done, considering the size of this business and the market in which they are addressed. Another factor that affects the cost is the demands of the needed Research, mainly because of the extent or the specific parameters could include. The truth is that the branding process must be viewed as a substantial investment -it’s the design of your company. Calculating the profit from the application of the overall communication plan of your brand, the cost of design itself seems negligible.

What happens if I don't like what comes up with?

We’re fortunate enough to rarely have to deal with this situation but if it comes up, we guarantee that we will work together until you fall in love with the final result.

How long does it take to develop a brand identity?

30-60 days are a reasonable time, but we know how to do it even in three weeks. Usually one factor, which slows down the process, is particularly the availability of the customer and the discussions on the decisions.

What is the difference between a company logo and branding?

A logo is merely a part of the whole picture of your corporate identity. Yes, of course, your logo is important and plays an essential role in promoting your corporate identity to the public, since it is the visualized presentation of your company. But, let’s say that your logo represents just a simple handshake with the public. It definitely cannot replace the overall branding. This is because branding consists of a set of communication data, based on design and advertising, while it just includes your logo.

What do you offer that others don’t?

We will be clear: a listening ear that will listen carefully to your desired goals; eyes that can see your business successful; special and unique creativity; hands that can design and implement successfully your corporate identity, in order to make a step forward on this path of success. In Artware we can see the whole picture with your successful business in the centre of the scene, and since we can see it, then we can help you to really make it. We have a comprehensive plan, and it’s called Branding.

I’ve tried to work with someone on my company logo once, but they didn’t really listen to me, and I don’t like my logo. How are you different?

In Artware we take the time to listen to you, and we want to hear it all -good and bad. We need to know everything about your company and your story in order to brand you properly. We know that, this way, you will describe each and every need of yours, even if you have not realized it yet. Thus, we can determine precisely your needs and create a unique vision, exactly to your own requirements, ready to be applied, and you will always be at its centre.

Who owns the rights to the work you do for clients?

Once full payment has been received the client owns the brand identity. We created it for you and it has no value to anyone else other than you.

Can I afford to hire a professional branding company?

Yes, you can. You would be surprised at our range of services and how affordable our packages are. When we talk about something as important as your brand identity, then it is really necessary to ask qualified professionals to undertake this task.

Artware needs to communicate your vision. We are the right people that will listen to you and will determine what is best for you and your business. Because of our experience and training, we will not need many efforts, but a single meeting; helping you save time and money.

What kind of industries does Artware specialise in?

We work primarily with medium and small businesses and most of our clients come from the Food & Drink, Hotel & Travel, Furniture & Mattress and Marble industries. The branding procedure for most companies is identical -the search for clarity and focus is first and foremost with a desire to differentiate from your competitors. Only then is a brand identity able to take hold. We do our best work with clients that are ready for a change and willing to execute their new found brand with conviction. Usually the result of our work, the implementation of the new clear philosophy, allows our customer to solve any previous malfunctions while raising the overall status.

Do I really need a custom-designed corporate logo?

A custom-designed corporate logo is a symbol of your corporate identity. Our goal is to make your company stand out from the competition, and a custom logo is a unique feature and an excellent way to do exactly so. The last thing you want is someone else using your logo. Prospective clients need to take one look and know your corporate logo instantly. So yes, you absolutely, positively need a customised logo.

What can I expect if I work with you?

When you work with Artware, you can expect a partner in your success. We will talk about your company’s strengths, weaknesses, target audience, and goals. We’ll look at your current brand marketing and figure out what’s working, what’s not, and how to get on the right track of achieving better results. Our feedback won’t be just a lecture or an irrelevant and neutral report. On the contrary, it will be a specific analysis on your company’s current status, its needs and its unique features. After all, you’ve come this far!

My business isn't in your city; can you still develop my brand?

Yes. We develop brands for clients across Greece and even on a worldwide basis.

You have a great idea?
We will be more than happy to help you communicate your values
in the most profitable way in order to increase awareness
and attract more customers.
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